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Notice - I will NOT estimate prices of any items in any auctions before they sell. Please, D O N O T A S K !
Think about it. How would you feel if I under-estimated prices and you missed winning desirable items you were willing to pay more for? How would you feel if you overpaid based on one of my wild estimates? How would you feel if you thought I was feeding inside information to other collectors, but not to you?
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Prices on this web site are absolutely NOT eBay prices.
These prices represent estimates of prices of certificates
when they sell in well-attended, well-promoted live
auctions. Live auction prices are often much higher
than eBay prices. This reflects
dramatic differences in the numbers and types of buyers and sellers,
as well as
very noticeable differences in professionalism.
I have recorded eBay prices every day for several
years. These records disclose several interesting
relationships between eBay prices and live auction
prices. There are several "rules of thumb". As a rule:
(1) eBay prices exceed live auction
prices among very cheap (sub-$10) certificates.
(2) eBay prices and live auction prices are roughly
equal among
certificates in the range of $10
to $35.
(3) live auction prices exceed
eBay prices when certificates sell for more than $35. The differences become
very pronounced in certificates that sell for more
than $100.
(4) live auction
prices are often 50% to 150% higher than eBay prices for high-priced certificates (over $300). Please understand that professional dealers often buy high-value certificates on eBay
and resell them in fixed-price catalogs and live auctions.
I want to stress -- in the strongest possible way! -- that
my price estimates do NOT reflect eBay sales prices. I discuss the subject of eBay pricing in more detail in my November,
2006 newsletter.
The complexity of estimating prices.
Estimating prices
for collectibles is a complicated subject. I have spent years studying pricing and I am constantly surprised.
Huge numbers of factors affect prices. In order to feel
comfortable buying collectibles, you must
understand that pricing is ambiguous, unpredictable, and
variable. Beginneres think that pricing in collectibles depends on the law of supply and demand. It is tremendously more complicated than that.
First, you must understand that the value of collectibles is established
at only ONE discreet INSTANT in time. That moment is
when one buyer and one seller agree on price. Valuations
before that moment are estimates. Valuation
after that moment are estimates.
Here are the issues I discuss on this page. These represent many of the factors I use
when estimating prices
for collectible certificates. Please, bookmark
this page and return occasionally. I frequently add new
thoughts.
Prices offered in
this database are strictly suggestions
Do not buy, sell, or bid on certificates based solely on
the opinions offered in this database.
Ideally, you should take a little time and compare my prices
with those you encounter. Then adjust my prices, either higher
or lower, for your situation. If you live in the U.S., my prices
may seem a little high. If you live in Europe, my prices
may seem substantially low.
I try to report prices, not affect
them
I have no involvement in buying or selling certificates.
I do not care whether a particular item sells for $10 or
a $1,000. I merely report what I see.
There are many
times when I cannot learn sales prices. There are many times when certificates go unsold in auctions. In those instances,
I estimate selling prices based on other factors
-- desirability,
collector demand, attractiveness, location, condition, color, dates, printers, autographs,
probable rarity, and so forth.
In case you're wondering, I consider desirability the most important factor for estimating prices. I consider rarity one of the least reliable factor for estimating value. Always avoid equating rarity and price.
This bears repeating. Desirability is of primary importance in pricing. Rarity affects prices, but the relationship is indirect. I discussed these two issues more in my April, 2008 newsletter.
Prices offered in this database
are lagging indicators
"Lagging indicators" are indicators that
follow markets. As prices rise and fall, my prices
will lag by days or weeks. Super-rare items only appear
in the market every few years, so my prices for great rarities may lag by years.
Predicting prices is difficult because the market for collectible
certificates is "thin". While there may be ten thousand collectors worldwide, only a tiny fraction will be
interested in a particular item at a particular
time. Many people may be interested in expensive certificates,
but only a few will be able to afford them. Language barriers
further decrease the number of collectors who can participate
in any one auction or buy from a single fixed price list.
In short, the thinner the market, the harder
it is to predict prices.
Prices reflect items in average
condition.
Unlike coins and stamps, the population of collectible certificates
is very, very small. Miniscule, in fact. There are too few certificates to estimate
prices for certificates in condition categories.
It stands to reason that heavily canceled, stained, folded,
and torn certificates are worth less than certificates in
pristine condition. However, some certificates are unknown
in good condition. While average
condition may not be terribly attractive, it is often
the only condition available.
Certificates
are collectibles
It is almost heretical to say this publicly. But, by themselves,
most certificates HAVE ABSOLUTELY NO INTRINSIC VALUE. They literally are worth the paper they are printed on.
Considered
by themselves, collectible certificates are nothing more
than paper. Beginners seldom want to admit that they are
collecting things no intrinsic value. But, this is an important step toward understanding
how collectibles are priced.
The"value" of certificates resides
strictly in the fact that they are collectible.
Yes, collectibles may be highly sought after. But no matter
how many collectors want certificates, you must realize that collectible
certificates have no value except in the minds and the hearts
of the people who collect them.
Collectors' desires give value
to collectible certificates. Desire is tremendously powerful.
It is what gives enduring passion to this and other
hobbies. Desire
causes certificates to have value, and affects how high
those prices will be.
At the
same time, desire makes the hobby expensive.
Understand this concept and you will understand pricing.
Even raw beginners, if they think about it, already know
this. Imagine a situation where only one person wanted to
collect something. Would that item have extraordinary
value? Certainly not.
But what if two people want the same item at the same time?
And what if there is only one such item? What is the projected value?
In short, the person willing to pay the most sets the value.
What about tradable certificates?
A very tiny number of collectible stocks and bonds
are still valid securities.
How do you know if certificates are still tradable? Contact
a professional and expect to pay about $75 to $100. Go to my page
on Values as Securities to
learn more and find links to specialists in the field. Be aware that just
because certificates are uncancelled does NOT mean they retain
value as securities.
Also, be aware that NO U.S. bond can be redeemed for
gold.
I have a long discussion on the subjects of Gold
Bonds and Scams and Hypes.
Also visit the U.S.
Treasury Department's web site.
Until the moment certificates
sell, ALL "price estimates"
are opinions
Let me re-emphasize that the value of every collectible is
determined at only one instant in time. That is the moment when a sale takes place
between one buyer and one seller.
Oddly, even when transactions
take place, buyers and sellers rarely agree on values.
They agree on
prices. Nothing else!
This is a crucial distinction. At the moment of
sale, buyers usually think that certificates are
worth more than they are agreeing to pay.
At the same instant, sellers think their items
are worth more, or less, than they are agreeing to sell for.
After a period of negotiation, buyers and sellers temporarily
agree and make deals.
Opinions change quickly, so prices estimates are exceedingly
flexible.
In fact, the perception of value is so flexible that buyers
and sellers often change their minds within seconds of
agreement. It is very common for both buyers and sellers
to regret their decisions.
Every person in the hobby has different
opinions on prices
It is impossible to estimate prices based on everyone's
opinions. Therefore, the prices published here are "snapshots" of
opinions.
In creating a price guide like this, I am fully aware of a pricing paradox. If you really take the time to ponder the situation, you will understand that my price estimates can only be considered good when everyone disagrees. Ideally,
half of all interested observers should think my price estimates
are too high and the other half should argue that my estimates are too low. That is the paradox!
In other words, if I am doing my job correctly, everyone should disagree
with me to some degree.
Seems kind of weird, doesn't it? (I discuss this matter more on a page I call The Pricing Paradox.)
I recognize the risk of valuing collectibles.
Therefore, I expressly accept no liability for implying
that any of these certificates have "value."
In fact, I will gladly repeat, collectible certificates have "no value."
They have collectible prices that change continuously.
What if I didn't offer opinions on
prices?
Theoretically, I could offer you a database of listings
and let you guess at prices. But a listing of certificates
without prices would be nearly worthless. So, I show you
ranges of prices at which buyers and sellers normally trade
certificates.
I expressly warn you that it is exceedingly common to see certificates
sell for substantially more and substantially less than
my estimates.
My goal is simply to offer collectors honest
opinions of prices based on historic selling activity between
buyers and sellers. For the most part, I try to express opinions based on recent
price activity around the globe. Sometimes, there is no
published evidence of sales prices, so I must estimate with
nothing more than experience and gut feel. Reasonable people
will disagree.
Again, some collectors will think my estimates are too
low. Some will think them absurdly high.
I have no stake whatsoever in making prices appear either higher
or lower. I am strictly
a cataloger.
Prices go up - and down
Prices of collectibles WILL change. Sometimes prices go up. Sometimes they go down. Do NOT buy a single collectible certificate if you are unwilling
to accept the absolute certainty of price fluctuation. Theoretically,
prices rise over time. However, there is an equal possibility
that prices will go
down.
Of the prices listed in this database, I suggest that
prices for autographed certificates are most susceptible
to fluctuation. They are extremely sensitive to the ebb
and flow of demand.
The prices of autographed items reflect what is happening
in the autograph hobby. Autograph collecting is a separate
hobby that overlaps the
collectible certificate hobby. Please, do not buy or sell
expensive autographed items until you understand the autograph
hobby and how autographs are priced.
Prices can and do
go down. This should be your most compelling reason to never
overpay. Yes, YOU may be willing to pay a high amount
for a certificate. But that does not mean the next person
will.
Prices are never uniform
Uniform prices do not exist in this hobby. It is merely
accidental if two sellers offer similar certificates
at the same time for similar prices.
Certificate collecting is a global hobby. The prices paid in the
U.S. are different than those paid in Canada, Great Britain, Germany,
and the rest of Europe. Prices paid at shows are different than
those paid at auctions.
I show my price opinions as ranges. I suggest that many - but certainly
not all - transactions will likely take place between the high and
low price estimates.
Prices are expressed in U.S. dollars.
My price estimates fluctuate
I constantly adjust prices up and down based on recent price activity. I change
approximately 200 prices per month.
While I factor price estimates for sales in the United States,
some certificates only appear for sale in Europe. And vice versa.
North American railroad certificates routinely appear in
American, British, German, Belgian, and Swiss auctions and
fixed-price catalogs. Generally, prices are lowest in the
U.S. and highest in Germany. That difference obviously reflects different
availability. However, price differences also represent different attitudes toward
collecting.
In general, I report the prices I see. If
items appear for sale only in Europe, then those are the
prices I report.
If items appear in the U.S. in many different venues, then
I report prices that reflect U.S. averages. Sometimes,
there is a wide disparity in prices. In those cases, I try
to report the prices I think the typical collector is likely
to pay. My goal is not to convince high-price dealers to
lower their prices. Nor do I try to convince low-price
dealers to raise their prices. That is the responsibility
of buyers. I merely try to report what I see.
How I estimate prices for
common items
I estimate the prices of common and scarce items differently.
For
common items, I rely heavily on catalogs and fixed-price lists. I do not use prices from retail stores, flea markets,
antique stores, or coin shows because those prices are wildly variable.
I generally start with a range of observed prices and factor in
personal observations about desirability, customer demand, attractiveness,
rarity and current trends.
I also factor in recent sales of large numbers of certificates
which will affect certificate availability in the near future.
Generally, when hoards hit the market, they push prices
down for months or years until certificates are fully dispersed among collectors.
How I estimate prices for rare
items
I depend almost exclusively on auction results from professional
auction companies to estimate the values of scarce and rare
items. I lean heavily on prices realized at recent auctions.
If rare items have not appeared for several years, I factor
in price growth roughly equal to inflation rates. I always
include auction commissions in my estimates.
Because every buyer has a different location, I do NOT include postage and shipping costs.
Since I track auctions around the globe, I often see similar
items sold for hugely different prices from place to place.
Buyers in one sale seldom know that similar
items are listed for sale elsewhere. Information is never
distributed evenly. To a large degree, auction bidding operates
in a partial vacuum.
If two or more nearly identical certificates sell
in the same auction, the first item to sell will normally outsell the later ones.
I try to design my price estimates to accommodate
most auction activity. There are many times, though,
when certificates sell significantly outside of the normal
range in one auction and sell quite normally in another.
What about WACKED OUT, CRAZY PRICES ?!?!?!?!?!?!?
Occasionally, collectors with more money than sense get tangled in live auctions and overpay so dramatically that their behavior verges on insanity. Occasionally, sellers give away valuable certificates in online auctions either because they know nothing of value or they know nothing of marketing.
Either way, those kinds of prices can be so completely out of wack that they are essentially worthless for price prediction. Here's why.
Say someone pays $1,500 for a certificate that would normally sell for $100 to $150. (It happens!) I cannot possibly suggest to average collectors that the variety is suddenly worth ten times as much simply because someone with a well-stuffed wallet chose to behave erratically. Imagine how disturbed you would be if you offered $1000 for the next similar certificate that came up for sale and then learned that the third one sold for only $125.
Similar but opposite situations occur frequently in online auctions. It is very common for amateur sellers to sell valuable certificates, especially autographed certificates, for small percentages of typical values. Seeing $250 certificates sell for $50 to $75 is tragically common. What if my catalog listed those kinds of stupidly low values and you missed a rare certificate because you did not know that the item was really quite desireable, rare and valuable?
I record crazy prices all the time but my goal remains simple. I try to report what reasonable prices should be. I have no desire to mislead collectors into thinking crazy prices are normal. While reasonable people can disagree about the value of collectibles, their disagreements are usually within the same general price range. You will find that not all collectors are reasonable.
Prices do NOT reflect amateur online
auctions
As a rule, I find that the prices realized on online auction
sites are artificially low. I believe that reflects two
realities.
First, there may only be a handful of people who will discover
a certificate in time to place bids. While there are millions
of people continuously bidding online, there may only be
three or four people who will find and bid on a single certificate.
Secondly, the sales ability of online sellers is often very
limited. Online auction sites like eBay require sellers
to promote their items just as they would in newspaper classified
ads. Amateur sellers often find it very difficult to properly describe certificates.
Moreover, images shown on electronic auctions sites are often
so poor and unattractive that bidders are reluctant to offer
high prices for certificates shown in shabby, dark, out-of-focus photographs.
Because pictures and descriptions tend to be so poor, online
auctions offer great buying opportunities for knowledgeable
collectors and dealers.
(Notice that I said amateur online auctions. There
are several highly reputable professionals who sell online. They
are a completely different story. They are capable of attracting
large numbers of buyers and, therefore routinely realize
higher prices.)
Prices are NOT based directly on rarity
Beginning collectors believe
that rarity predicts prices.
That is not true.
Beginners must understand
this concept before they can move into the expert category.
Collector demand is the sole determinant of price. Collector
demand is a measure of how much collectors want something.
Rarity affects collector
demand, but there is no one-to-one relationship.
As an example, take certificates from the Harrisburg
Portsmouth Mount Joy & Lancaster Rail Road Co. (HAR-465-S-50).
They
are quite attractive. Many
collectors want them. The certificates are not particularly
scarce, but there are too few to go around. Collectors generally
pay around $350 for certificates in good condition.
However, equally
scarce, but less attractive certificates from other companies,
usually sell for $50 to $75.
On the other hand, I can show you hundreds of examples when ultra-rare certificates have sold for less than $50!
Such items include plain-looking, generic certificates prepared
with handwritten titles. Often, those certificates were used sparingly
during the early days of companies, before their engraved certificates
were finished. Those kinds of certificates may only be represented
by five or ten examples on the whole planet!
Yet, because they are unattractive, collectors do not find
them desirable. So they do not generally pay
much for them, even though some are extremely rare.
Prices are highly variable
among dealers
You will see a wide range of prices between
dealers who offer fixed-price lists. One dealer might offer
a certificate for $40. Another may list a seemingly identical
certificate for $20. Still another may ask $80.
In large auctions, you might even see those same certificates
sell for a only a few dollars when offered in
large lots. Why the huge ranges?
Extraordinarily high prices often reflect:
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competitive bidding at well-attended auctions, |
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unrealistic dealer expectations, |
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knowledge of rarity, |
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ignorance of rarity, or |
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extraordinarily good condition. |
Unrealistically low prices often reflect:
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lack of competition at poorly attended auctions, |
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sales as part of large lots, |
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ignorance of rarity, |
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large or aging inventory, |
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forced liquidation, or |
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poor condition. |
Learn how dealers price
their certificates
All dealers develop unique pricing strategies. Some
lean toward high prices. Others try to keep their prices
low, even at the expense of profit.
Study dealer price lists for a few months and you will understand
their individual habits. Their prices will rarely match
my estimates exactly. Shop around.
In the United States, it is generally understood that dealers'
"list prices" are not necessarily the prices at
which sales take place. Dealers commonly negotiate prices
with buyers. Prices drop when buyers want several items.
Reliable and friendly buyers always get better deals. Reliable and friendly dealers always give better dealers. Treat dealers
with respect and they will return the favor.
Remember that, just because dealers show high prices
in their catalogs, they are not necessarily inflexible.
Profit is absolutely necessary, however. One can, in fact, argue that higher-price dealers are better long-term sources of certificates because they will likely
to be in business longer than low-price dealers. Moreover, they likely have more ability to deal on prices.
When buying from dealers, NEVER BUY SOLELY ON PRICE.
Price is only one variable. Consider desirability, condition, rarity,
appearance, friendlieness, postage, and so forth.
Prices at auctions
In every auction, you will encounter items that sell for absurdly
high and absurdly low prices.
Ignoring absurd prices, experts generally
agree that auction prices reflect current collector demand.
Nonetheless, prices from any single auction will be misleading.
That is because pre-sale promotion, attendance, and even the weather affects prices.
Professional auctions can be divided into live auctions
and mail-bid auctions. Auction houses that specialize in
collectibles usually combine live, mail, phone, and
electronic bidding.
In live auctions, auctioneers generally sell items at frantic
paces of 100 to 150 lots per hour. Floor bidders must
pay close attention. But don't be afraid. Auctioneer of collectibles are professionals and will not let you win something you don't want. The possibility of accidentally overbidding on something with an inopportune flick of a finger is movie myth.
If you attend live auctions, you will notice that the attention
of participants vaies throughout the periods of sales. During periods of
low interest, items often sell for less than they would earlier
or later in sales. During periods of high interest, "bidding
fever" often forces prices overly high.
Be cautious
the first time you buy at a live auction. Pay attention.
In planning your bids, be sure to factor in the commission
you must pay the auction house.
And never, never, never
bid on anything unless you have inspected it first.
Prices are dependent on need
Okay, let's be real. No collector really needs any collectible.
In practice, though, collectors desperately need to collect. The
more they need to collect, the more they are willing
to pay.
But there is also the issue of time to consider. Collectors
who want certificates immediately will always be willing to pay more than collectors who can wait longer.
In general, the suggested prices in this database reflect
the prices that leisurely collectors would likely pay. When
collectors want certificates quickly, they must be willing
to pay more.
Prices depend
on marketing techniques
All collectors, including very advanced collectors, are
susceptible to marketing. All dealers and professional
auction houses use marketing tactics to increase sales.
It is not unethical to inform collectors when items
are rare, highly sought after, or in extra-good condition.
However, not all marketing is true. Marketing statements
that were true yesterday may not be true today. There
are many examples of items that were once truly
rare that are common today.
Marketing is designed to elicit emotional
responses from collectors, and thereby make them offer
more money. Whether you like it or not, marketing works.
In other words, marketing affects prices.
Different classes of collectors
collect differently
Based on my conversations with all sorts of collectors over
the years, I am convinced that different classes of collectors
share the same general motivations for collecting.
The same forces and passions seem to drive both rich and
poor, experts and beginners.
However, I think there are major differences in the ways the
various groups collect.
It appears that the attitudes toward pricing and valuation
differ radically between rich collectors and
those of modest means. At this
fortunate time, certificate collecting is not just a rich
person's game.
However, collectors with limited
budgets are the most sensitive to valuation.
Yes, this seems obvious. Less obvious, though,
is the result that I must be very cautious when I estimate
prices for inexpensive certificates.
At the other end of the economic spectrum, collectors with
unlimited budgets are nearly insensitive to price. In
that realm, acquisition outweighs prices. As prices go higher
and higher, the less consumed with price those collectors
become. I am not saying rich buyers are frivolous. I
am simply saying they are more concerned with collecting
than the actual amount they spend.
Why am I even mentioning this concept? Because it directly
affects how I estimate prices for extremely rare and desirable
certificates.
It is very common to see dramatically
large variations in prices for "high class" certificates
from sale to sale. It is very common to
see price swings of several hundred dollars for seemingly
similar items. It is a rule that you will see even
larger price swings when super-rare autographed certificates
cross auction blocks. |